Chatter Matters: Use Talk Triggers to Spark Word of Mouth Marketing When you choose a new book or movie, what influences your decision? According to Nielsen, one of the most persuasive elements is a recommendation from your family and friends. Sixty-six percent of respondents said that, beyond the availability of a show or movie, the endorsement of others was the second biggest…
Finish in Fine Form with Beautiful Varnish Coatings Have you ever judged a book by its cover? You’re not alone! First impressions are essential to how people judge a person, a product, or a business. And when you’re going for visual impact, research suggests visitors will form an impression in as little as 50 milliseconds! Once you’ve invested all the hard…
Add Spice to Your Print Ads with Distinct, Arresting Images In a world where digital advertising screams for attention, print ads need a little extra spice to compete. Ads that evoke emotion, add humor, or spark curiosity have extra impact. Need inspiration? Here are three imaginative print campaigns to consider. Opel: A Road Safety Campaign Opel, a German automobile manufacturer,…
How to Restart the Conversation When a Lead Has Gone Cold Adding new customers to your sales funnel is essential for growth, and lead generation is vital. For many industries, generating a lead can cost anywhere from $25 to $300. So, after you’ve made an initial contact or pushed for a commitment, what should you do when prospects disengage? Don’t…
How to Lead with a Level Head in Stressful Situations On January 15, 2009, US Airways flight 1549 ascended from LaGuardia Airport and had a chance encounter with an unexpected adversary. Shortly after take-off, the Airbus struck a flock of Canadian geese. Flames exploded before an eerie silence, and an odor of fuel filled the cabin. Both engines had shut down, and…