Helpful Phrases for Starting and Developing a Professional Letter Are you looking to entice a new lead or persuade a big client? Business letters are an especially persuasive medium, especially printed letters. In this era, when digital communication is so prevalent, people sometimes forget the power of a traditional letter. When you want to pitch a sale, resolve a dispute,…
5 Simple Marketing Strategies for the 2020 Holiday Season If you are like many people, you may be wondering about the best way to celebrate the holidays this season. As the world grapples with COVID-19, everyone will be making adjustments. This includes families, businesses, and even brands. What will the 2020 holidays look like? And how will you adjust your…
Color Outside the Margins with Gorgeous Full Bleed Printing When you want your color print project to dazzle and delight, you may want to use a bleed technique in your printing. Sound strange? Well, the result is beautiful! Here’s what you need to know about this option. What is a Bleed? A bleed is a printing technique where your design…
How to Kickstart Your Noodle During a Creative Block “Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” (Paul Rand, graphic designer) Never does a page seem so bleak as when you experience a creative rut in design. Design ruts are the graphic artist’s equivalent of writer’s block. And everyone has…
The Flexibility and Significance of Today’s Small Businesses Greg Goetzman, 58, isn’t much of a gambler, but when COVID-19 sent people home in March, he placed his odds on a new small business model: assigning half his staff to work from home permanently. With nearly 100 employees, this was a huge shift for the California-based financial consulting firm. Goetzman realized that…