Simply Irresistible: Best Practices for Writing Compelling Lead Magnets Have you ever made an impulse buy at the grocery store? Or been drawn to an online store that you knew was probably fakey clickbait? Sometimes, when the right offer hits you at just the right moment, it seems impossible to resist! And they don’t call this “magnetic” appeal for nothing.…
Craft First-Class Flyers with 4 Quick Tricks For decades, flyers have been a go-to marketing tool for businesses of many stripes. But are flyers still effective in the digital age? Angela Brown, the “House Cleaning Guru,” says the answer is emphatically YES. “I am a huge fan of running flyers. My book, ‘How to Start Your Own House Cleaning Company,’ has…
4 Design Trends to Watch for in 2021 2020 was a year we had to go with the flow in many ways. In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus. Here’s…
Expand Your Market: 15 Ways You Can Use Direct Mail to Sell in 2021 Life is noisy. In today’s world, everywhere you look, you’re constantly swamped by ads: buy this, watch this, subscribe now! How pervasive is this? These stats give us a glimpse: Thanks to the internet and new technologies, the average viewer is exposed to between 6,000 and…
Build a Positive Outlook with Non-Traditional Resolutions Ready for some resolutions? (Or are you still reeling from roadblocks that wrecked 2020’s good intentions?) Don’t get discouraged! We all hit speed bumps from time to time. And honestly, that’s ok. That’s real life. Even if 2020 derailed your best-laid plans, it’s important to look ahead with hope. You only have one…