Brand Messages that Spark Sales: Why Authenticity is More Important Than Ever As pandemic patience wanes, consumers are getting restless. Many people are ready to get back to “real life,” to return to a routine, go on vacation, or be less conservative in their spending. This means this is a great season to kickstart a new marketing campaign! Striking the…
Print Perfection: Achieve Foolproof Production with this Pre-Printing Checklist Have you ever rushed out the door and slipped on an icy sidewalk? Or made a hasty decision in traffic that cost you loads of energy in the long run? Accidents happen when we hurry, and that’s true in both life and work. In project management, sometimes people fail to allow…
How to Double Your Sales with Successful Catalog Marketing Do printed catalogs still work? The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out. This e-commerce retailer (which had no physical store presence) typically generated an annual operating profit of $12 million, with a database of approximately 28,000 customers. This company partnered with HBR to study…
Disable Defenses by Creating Curiosity with Your Marketing You want your prospects to understand how your products can solve their problems, so they’ll be moved to make a purchase. But people don’t go from uninterested observers to committed buyers overnight. Asking for a sale is a relational proposition. And relationships have rules. Understanding the stages of a marketing relationship is…
Winning the Name Game: What We Can Learn from the World’s Stickiest Brands Have you ever wondered how the most iconic brands got their names? The Lego story is as elegantly simple as the blocks themselves. The Lego company began in the workshop of Danish carpenter Ole Kirk Christiansen in 1932, where he crafted wooden toys. Christianson’s inspiration for the…