More than 40 years ago, Dale Miller conducted a study that compared two groups of executives. One group was identified by their colleagues as highly effective and ready for promotion. Individuals in the other group initially seemed promising but were later deemed unready for an advanced role. During evaluation, each group received a deck of 62 statements describing management behavior and was…
3 Ways to Create Pictures that Pop Have you ever heard the expression, “a picture paints a thousand words?” It’s true. While words can limit our ability to effectively communicate ideas, even a split-second glance at an image can convey volumes of information. Whether you’re a marketer or design specialist, it is important to employ tactics that add power and…
Creating a Substantial Visual Impact Through Corporate Responsibility Campaigns In a post-pandemic world, marketers are tasked with a unique balancing act: helping people return to reality while remaining sensitive to the challenges of this era. Today’s consumers appreciate businesses that prioritize people over products. Research by consumer authority Mintel has shown that as many as 56% of Americans will stop buying from…
How to Prepare Large-Format Projects for Print When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60 inches. Some of the most popular items include posters, window graphics, yard signs, vehicle wraps, vinyl banners, media backdrops, and more. While…
Add Unity to Your Design with Clever Repetitive Elements Do you ever find pleasure in the chiming of a grandfather clock or in honking geese as they migrate for the winter? Repetition is therapeutic. Rituals provide structure and something to hold on to, and they free us from the tyranny of choices and chaos. Repetition can help complicated pieces of…