Every curveball starts as a fastball – until it dives out of range as it approaches the plate. The story of the curveball started in 1863 when two friends were throwing seashells on a beach in Brooklyn. Young pitcher William Cummings noticed shells curving in the air and wondered, “what if I could make a baseball move like that?” After…
Do you want to grab attention or showcase your brand? First impressions are vital! When it comes to reaching your clients and prospects, envelopes are the unsung hero. Envelopes act as a silent messenger, building a very personal bridge between your company and its core customers. Great packaging can enhance emotional engagement and increase response rates, and envelopes are an…
Words and messages are communicated in so many ways – through vocabulary selection, images, tone or personality, and even through design. The raw material that words represent is more than just semantics, and graphic artists have many options for exploring the power and symbolism of unique words in design. Here are three ways you can weave words into the visual…
Unless you sell beach hats or slushies, summer can be a slow season for many businesses. That’s why the summer months are an ideal time to experiment with fun, seasonal campaigns. Heat up sales and boost your customer engagement with these lively, life-giving options. Use Giveaways to Learn About Your Clients “You’ve Got Tech Problems? I’ve Got Answers.” Nikole Gipps…
Every person has go-to brands for the things they buy – from their car and their phone to their coffee, cosmetics, or slippers. And behind every brand is a company people know and love. When you want to attract people to your brand, it starts with building the personality of your business. Successful companies give people hope or a vision:…