“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” (Ronald Reagan) What is the difference between a boss and a leader? John Maxwell said it this way: “He who thinks he leads but has no followers is only taking a walk.” If you can’t…
Direct mail offers results that other channels just can’t match. According to a recent study, direct mail has a response rate as high as 9%. However, there are always ways to engage your audience better and improve your mailers’ effectiveness. These methods below catch your recipents’ attention and increase the chances that they’ll read and respond to your direct mail piece. …
One day, a hare was making fun of the tortoise for being so slow. “Do you ever get anywhere?” he asked with a mocking laugh. “Yes,” replied the tortoise, “and I get there sooner than you think. I’ll run you a race to prove it.” With great amusement, the hare agreed. The hare took off like a shot and was…
Your home wouldn’t be complete without the paint, and print projects also come alive when you add beautiful finishes. Binding is a necessary step for compiling multi-page documents, and you have many options to work with. Here is a quick reference guide of several formats that might be a good fit for your project. Case Binding Case binding attaches a…
“Trust is earned in drops but lost by the bucketful.” (Security and privacy expert Fatemeh Khatibloo, Forester Research) Do you want to be a consumer-first marketer? You need to earn people’s trust – and to keep it. When you do this well, it creates a series of encouraging relationships that translate to profits and sustainability. But violations of trust can…