The Do’s and Don’ts for Taking Better Pictures with Your iPhone When it comes to great print marketing, high-quality images can make all the difference. Since most people today have a smartphone they use for taking pictures rather than a digital camera, here are five do’s and don’ts for taking better pictures with your iPhone. DO’S 1. Do use portrait…
5 Tips for Hiring Better Talent in a Virtual World Now that so many are accustomed to remote working, firms may face increasing demand to recruit and hire people without actually meeting them. If you feel uneasy selecting candidates this way, here are some tips to get you started: 1. Identify the Ideal Medium to Find Candidates It may require…
How to Inspire Action with Highly-Engaging Postcards What do dentists and direct mail have in common? New clients! Direct mail has proven to be a remarkable investment for small businesses of many kinds, especially for entrepreneurs looking to grow their client base. Dr. Diep Truong (of Viva Dental) gave direct mail postcard marketing a try in 2011. After streamlining a…
Raster Images vs. Vector Graphics – What’s the Difference and Why is it Important? Do you ever wonder why something you printed turned out pixelated or blurry? That’s because the image used was raster — meaning that it’s composed of pixels that can only be scaled to a certain degree. Therefore, to achieve a crisp and clean look, a file…
How Print QR Code Cards are Marketing Genius Business cards, postcards, and other print marketing pieces with QR codes can be extremely effective in developing support for your business, especially when starting from the ground floor. Utilizing the Graphic Ease of a QR Code The QR code is ideal for an immediate and instant connection to a large range of…