The 8 Dos and Don’ts of Branding Your brand is often the key to growing and keeping your customer base. A recognizable, identifiable brand with a cohesive look and feel helps you get the attention of a potential customer and keeps the would-be one-time customer coming back for more. You want your brand to be instantly memorable, especially when it…
How to Build Trust and Rapport in New Business Relationships When Brendan Kane scheduled a Fox Business interview, he never planned to bag a presidential candidate. Kane, a social media influencer strategist, thought his Kennedy show interview was simply another media spot. Until he landed in the green room with Democratic presidential candidate John Delaney. Kane later admitted he didn’t even…
How to Keep Brand Value Your brand is everything. It’s what makes potential buyers and customers recognize you and helps set you apart from competitors. It’s important to maintain the value of your brand in order to make the most of your business marketing. Keeping brand focus and consistency is key. If customers know what your brand stands for, they’ll…
Make Ideas Fly Before They Die When facing a life or death decision, do you think the opinions of others would affect your behavior? Social proof is a powerful phenomenon. People constantly look to the opinions of others to help them live wisely and navigate uncertainty. The behavior and preferences of your peers can shape every choice you make –…
Add Depth and Drama to Your Page with 4 Riveting Techniques Tension. There’s just nothing like it to prompt emotion in relationships, film, and art. Steven Spielberg demonstrated this masterfully in the classic 1993 film Jurassic Park. While young siblings Tim and Lex hide in an industrial kitchen, two raptors creep inside and begin prowling and sniffing the perimeter. As the…