How-To Tips for Pain-Free Print Ordering When you’re ready to bring your creative ideas to life in print, these tips will ensure everything runs as smoothly as possible. Always Include High-Resolution Images If you have specific images you want to be included in your print marketing, you need to use high-quality photos. If the images are not clear enough, they…
How to Conduct a Competitive Analysis Whether you’re starting a business, you’ve been around for 100+ years, or you’re somewhere in between, it’s important to conduct a competitive analysis. A competitive analysis allows you to see gaps within the market that you can take advantage of. You can find ways to improve your business, create a better marketing strategy, and…
James Clear’s widely successful book Atomic Habits breaks down habits into four parts: the cue, craving, response, and reward. This method shows readers how they can also form habits. Luckily, Clear’s formula can be applied to business. 4 Habits That Will Improve Your Business The Cue When developing a habit, Clear suggests making the cue as evident as possible. A cue is…
Want to know your biggest asset? Engaged customers. The depth of relationships between a business and its clients is one of the best predictors of lifetime value. Companies with improved customer engagement cross-sell by 22%, drive up-sell revenues from 13% to 51%, and increase order sizes by as much as 80%. Tailor Engagement Strategies for Your Customers What might engagement look like…
5 Low-Cost Customer Appreciation Strategies “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.” ~ Sam Walton (Founder of Walmart and Sam’s Club) They say every business has three types of customers. There are price-conscious people – clients who will leave if they find a…