The Hidden Benefits of Promotional Calendars Promotional calendars are an ingenious marketing tool to target loyal and prospective customers. The Benefits of Promotional Calendars Promotional calendars utilize continuous, year-round advertising. Even in today’s digital age, printed calendars are still widely used. According to PPAI, 78% of consumers still use a printed calendar at home or work. Therefore, if you give…
Empower Your Marketing Campaign with Engagement Marketing Engagement marketing places the customer at the center of the picture. According to Adobe, “Your most valuable asset isn’t your product – it’s your customers.” Engagement marketing incorporates personalization, one-on-one interactions, and a two-way relationship to create a marketing strategy the customer responds to positively. According to Adobe, “Engagement marketing is the use…
Tips for Impossible-to-Ignore Brochures Time for a new brochure for your business? When was the last time you updated it? Maybe you need to tweak a few things or need a complete overhaul. Either way, here are some fresh ideas to make sure your brochure shines in the face of the competition. Let’s focus on a few items to make…
Small Business Tips: How to Decrease Turnover After the Pandemic, more people are evaluating their lives, which includes their work environment. As an employer, how do you keep your people engaged and rewarded, so they want to stay? Here are a few ideas on how to decrease turnover so you don’t waste money training people who won’t stay. Hire the…
Choosing the Right Paper for Your Next Print Project People might think paper isn’t a big choice when starting a project. However, that couldn’t be further from the truth. Choosing paper is one of the first things you should decide on when starting your new project. No one sheet fits every project. Paper is three-dimensional and makes all the difference…