10 Ways to Show Appreciation to Your Employees It’s no secret that we all like to be appreciated. So, why do we often forget to appreciate our employees? According to Harvard Business Review, “Managers incorrectly assumed employees knew how they felt about them.” The study went on to find that only a few of the employees were being recognized. “If managers…
8 Direct Mail Mistakes to Avoid You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent. In fact, 71% of people say they read their direct mail, and 54% say it leads them to…
Increase Your Marketing Efforts with Print One of the most common misconceptions about modern-day marketing is that everything has to be digital to break through the virtual “noise” that we all experience on a daily basis. In reality, the reverse is true. According to experts, about 66% of direct mail collateral gets opened whereas about 82% of online ads and similar…
How a Target Audience Can Save You Money A target audience is the people who are most likely to buy your product or service and should therefore be the ones you target in your marketing campaigns. Identifying and utilizing your target audience is extremely important because advertising to the wrong people is a waste of time and money. After all,…
Resolving Conflict at the Office It’s not ideal, and we don’t necessarily like to talk about it, but conflict does happen in the workplace. So, as a leader, how do you handle it? Do you sweep it under the rug, or do you deal with it head-on? Here are some tips on how to handle disagreements and conflicts at work.…