Tips for More Cost-Effective Direct Mail You know direct mail works and has worked for decades. But now the question is: How can you save money on mailing your next project? Here are some tips to make it more cost-effective to mail. First, make sure you don’t have duplicate or wrong addresses. Scrub lists on import for invalid addresses, zip…
7 Steps to Great Packaging for Your Business Imagine you were looking for a product, and you saw two boxes side by side…one that was plain and one that contained exciting graphics. Which one would you try? Of course, you’d pick the exciting one. So why not carefully consider what your packaging looks like? Think about promoting your business with…
7 Ideas for Combining Offline and Online Marketing In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact. And it’s also about teamwork in marketing—using online and offline tools to promote your business. When the two hold hands, nothing can stop that well-oiled machine. 7 Ideas on Using Offline and Online Marketing…
Why Direct Mail is Irreplaceable Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul. Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email. 9 Reasons Direct Mail is Irreplaceable 1. Direct mail…
Print Marketing: 8 Benefits to Leverage in Your Business You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business. 1. Print marketing is cost-effective. Print is cost-effective because of its high return on investment. The return on investment of print marketing is…