Brand Your Business with Consistency We all want to be remembered, and those who succeed know one thing: Consistency is the key. “A report from Forrester says that 95% of customers use three or more channels to connect with a company in a single service interaction,” according to Grammarly Business. To get people’s attention, you need several routes and types of…
5 Tips for Effective Product Packaging Product packaging can be just as important as your product. The packaging is what the potential consumer sees, influencing their purchasing decision. In fact, 72% of Americans say the product packaging influences their purchasing decision. Check out these five tips for effective product packaging. 1. On-brand product packaging Your packaging should be a consistent extension of…
7 Facts About Offline Marketing You Probably Didn’t Know Offline marketing consists of advertising conducted through traditional offline media, including billboards, print, and in-person events. Although conventional advertising methods like these are all around, there are many things you probably didn’t know. Check out these seven facts about offline marketing. 1. It’s not online versus offline It’s not a competition…
8 Tips for Creating an Effective Business Card Business cards are a business staple. These affordable and portable cards allow you to share information with prospective clients and business owners to make a good impression and expand your customer base. According to Statistic Brain Research Institute, 72% of people judge a company based on the quality of its business card. Make…
7 Top Design Decisions Direct Marketing and Web Designers Share You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisions Direct Marketing and Web Designers Share 1. Create a compelling message. According to David Ogilvy, five times more…