Augmented Reality and the Evolution of Print

In a world full of new technology, augmented reality is used frequently. As a result, it’s now a great way to market your business.

Augmented Reality Explained

Augmented Reality (AR) is the layering of digital content like video, 3D, or 3D animation over real-world environments to create an engaging and interactive consumer experience.

It makes your print more interactive by encouraging people to download apps, use QR codes, and more. As a result, print has grown and is used in a new way.

Bringing People Closer to Products

WebAR, which they call AR and print, is now being used to bring people closer to their products and allow them to interact with them.

It will enable people to access the best of both worlds: Engaging and immersive experiences that are easy to access. WebAR is popular now and is an excellent accompaniment to tried-and-true print.

Both are needed in today’s market. Traditional print is tactile and is a great way to interact with customers because they are taking more time to look at their mail these days.

However, WebAR is a great way to further interact with customers because it is online and provides a more effortless and cost-effective way to promote your business.

As of February 2017, Pokémon Go became the first AR-centric app to reach 650 million downloads and can be credited with starting the mobile AR app movement.

We all remember people going crazy for this new game, which introduced us to a new type of reality.

Promote Effectively and Professionally

AR solves the dilemma of whether to invest in print or digital by providing marketers the ability to make the most of both worlds by seamlessly integrating their print and digital together, working in unison on the same marketing goal.

You no longer have to choose the best way to market your business. Instead, WebAR and print work closely together to promote effectively and professionally.

You can easily add immersive, interactive content to your magazine ads, postcards, brochures, and more.

Enhance Direct Mail

Now people can take your marketing product and scan it with their phones to find more information. Again, it’s a no-brainer, and it furthers your marketing efforts.

This allows them to answer their questions, make a purchase, and even promote it on social media.

You can even use tracking tags to see how far your marketing has gone. In fact, direct mail campaigns that were enhanced by AR delivered an increase in response rates from 2-3% to a massive 35%, so it makes sense to use AR.

In addition, AR solutions have finally become cost-effective and executable without intensive training or complex design software, allowing savvy marketers to take advantage of this unique advertising enhancement right now.

Whether you use a postcard, a brochure, a catalog, or other direct mail options, we can help you get the most out of your marketing efforts.