7 Ideas for Combining Offline and Online Marketing

In today’s world, it’s all about teamwork—people working for the exact cause to make the most significant impact.

And it’s also about teamwork in marketing—using online and offline tools to promote your business.

When the two hold hands, nothing can stop that well-oiled machine.

7 Ideas on Using Offline and Online Marketing

1. Cross-Promote.

Use digital media to promote offline media outreaches. If you send postcards, use a teaser to direct them to your website. Use QR codes or other ways to make it easy to go online to your site.

2. Combine Efforts.

Synergy across your online and offline branding is crucial for successful integration.

Use the exact wording and images online as offline, so the message is the same. Then, when people check out the other type of marketing, they will know they are on the right page.

Fortunately, you don’t have to choose between offline and online marketing strategies. Using both is more powerful.

3. Join Forces.

Integrating your online and offline marketing efforts creates a much smoother experience for consumers, allowing them to move through the customer journey much more easily.

It also brings about familiarity, which will cause your business to grow.

4. Produce In-Person Meetings.

When making the promotions in your online and offline efforts, try to get in front of your customer.

Allow yourself to be the expert on what you offer and try to get speaking gigs and in-person tradeshows. This also helps boost your business as an overall combined effort.

5. Search Intent.

You have to create relevant content that isn’t “salesy” to naturally resonate with people who need the information.

Make it easy to look at your site and get accurate information, not just a sales pitch.

So, when your brochure or postcard points them online, make sure you have legitimately helpful information for the consumer.

6. Collect Contact Information.

To connect your offline marketing to your online marketing, collect email address information in-store. This will tie the marketing together so that you can reach them through email or a phone call later.

7. Custom URLs.

An easy way to connect online and offline campaigns is through custom tracking URLs. Use unique URLs in all of your offline marketing efforts. When customers visit these pages, you’ll know they came from offline marketing.

No matter which marketing the customer sees first, the important thing is that the two marketing efforts point to each other and help each other.

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