Steve Wanner is a highly respected 37-year-old partner at Ernst & Young, married with four young children. When Wanner started working with “The Energy Project,” a consulting company focused on sustainable performance, he was working 12- to 14-hour days. Wanner was overweight, perpetually exhausted, and felt guilty about his family life. He was distracted, slept poorly, and made no time…
Demystifying the Paper Selection Process Paper is essential in the design and cost of your publications. And while paper seems like a basic element, often the print terminology and project specs can be confusing. That’s ok! You don’t have to be an expert to make smart decisions, because we’re here to guide you. Perhaps a peek at these frequently asked…
Avoid “Grammatical Embarrassment” by Sidestepping 3 Common Errors Can you spot the mistakes in this paragraph? Melissa was excited about her son’s swimming ability. This fall, she asked, “Would you like to join the swim team”? Sammy was thrilled about the idea, accept for one thing: the tight swimsuits. “Why do I have to wear spandex”, he complained, “I’m all…
4 Irresistible Hooks for Your Next Ad Want to catch a fish? Then use the right bait! If landing a sale is your ultimate goal, first, you must entice people to take a closer look. Effective marketing strategies often involve a “hook,” which is a short phrase, jingle, or attention-grabbing device. Sales hooks bridge the gap between prospects and customers…
Attract Clients You Love with Consistent, Stylish Marketing In building brand awareness, a sales pitch is the hook, and consistent marketing is the “glue” that pulls your visuals and words together in a relatable way. Marketing is about building relationships, and people commit to brands that seem dependable and trustworthy. Companies lure you in with witty slogans or incredible offers,…