Responsible Marketing During COVID-19 Fear. Stress. Helplessness. Whether you’re caring for elderly parents or homeschooling your kids, people across the globe are struggling with big emotions during the COVID-19 situation. How do you lead well in times like these? While daily leadership is essential for your business, crisis moments reveal the quality of your vision like nothing else. And while…
Ideas for Paying Employees When Finances are Tight The coronavirus has rattled the world, and while the health consequences are dire, the economic fallout could be worse. In just one week, from March 7 to March 14, initial unemployment claims jumped by a third, rising from 211,000 to 281,000. And while we don’t know whether workers have been laid off or…
Master Font Psychology to Bring Personality and Purpose If you wanted to make a splash at a spring gala, what color would you wear? If you wanted to be known for your edgy personality, what kind of car would you drive? Just as your personal appearance creates emotion or impact, your design choices will too. While we often undervalue text…
4 Strategies to Curb Communication Breakdowns They say the only sure thing about communication is that we tend to get it wrong. If communication between two family members is a challenge, how much harder is communication at work? Have you ever experienced a team “fail” like this? After meetings, people don’t seem to know what was said or what’s coming…
Why Custom Notepads are a Perfect Promotional Tool Want to give your business a gift that keeps giving? You can do this by giving gifts to other people. According to the ACI 2019 Impressions study, promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times…