How Anxiety Can Bring Out The Best in Your Business “Anxiety is essential for creativity.” –Soren Kierkegaard Have you ever been stressed in your sleep? Perhaps you tossed through a restless night of dreams, finding that, when you were most physically exhausted, you ended up “working hard” all night. Common anxiety dreams include arriving late to the airport (without a passport…
Direct Mail Postcards: A Proven Winner Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants. With a limited marketing budget, it’s important for your business to make every penny count. And, according to a 2018 DMA Response Rate Report, direct mail consistently outperforms all digital marketing channels. Direct mail allows readers to comprehend,…
Adapting to the Changing Needs of Your Audience Everyone knows Fender. Fender makes amazing guitars, amplifiers, and more. They also have a popular digital learning program called Fender Play. In March of 2020, Fender started giving away free 3-month subscriptions to this tutorial service. The response was overwhelming. Statistics show that most new learners quit playing guitar after six months.…
5 Thoughtful Strategies for Advertising During the Pandemic If you’re like many people, you’ve probably been more conservative in your spending lately. Recent research shows that, during the pandemic, many people were rationing food to save on expenses and grocery runs, and 23% of people were eating more plant-based meals. Discretionary spending has decreased, and consumers are shifting to digital solutions…
6 Proactive Responses to Negative Reviews 2018 was a strong year for tourism in Vienna. International arrivals totaled around 7.5 million, hotel revenues rose 12 percent in 11 months, and 94 percent of Viennese reported a positive attitude toward visitors. But in this season, the Vienna Tourist Board tackled a new difficulty: negative reviews. While many firms are split on…