5 Best-Value Print Products to Increase Your Sales Advertising dollars are sometimes in short supply, and it can be hard to know where to invest yours. Print marketing is alive and strong, but if your budget is limited, you may need to focus on a few thoughtfully-crafted items. Here are five pieces that can stretch your dollar the farthest. 1.…
Sell the Story, Not Just the Product When it comes to marketing, one detail people often overlook is how pricing comes in to play. If you think pricing is an insignificant part of your messaging, you should think again. Pricing is a marketing tool, not simply a way to get money. And while marketing may change your pricing, the opposite…
Simple Strategies for Mobilizing Powerful Testimonials and Reviews How do you grab a lifeline on “Who Wants to Be a Millionaire?” Ask the audience! While “experts” tend to get a trivia question right two-thirds of the time, the audience gets that answer right 91 percent of the time. Why? Because individually we are limited, but collectively we are genius. In…
How to Establish Trust with Potential Clients Have you ever received a cold call from someone trying to sell you something? Which of these actions characterized your response? You found an excuse to hang up You used short words or sentences in response to leading questions You used delay tactics or told the salesperson you’d call them down the road…
Overcome Nervousness in Your Video-Conference Meetings If you were called to stand up and give an impromptu speech, would you flourish or would you flee? One of the world’s richest men said he used to be so scared of public speaking that he was “terrified of getting up and saying [his] name.” Warren Buffett spent most of his college years…