Sell Yourself with a Winning Elevator Pitch Can you introduce yourself or your business in a brief, compelling way? An elevator pitch does precisely that. While the origins of this term are debated, the name reflects the idea of a quick speech that could be given in the span of an elevator ride (thirty seconds to two minutes). An elevator…
Embrace Conflict and Diversity to Grow the Strongest Possible Teams 2020 has been a time of unrest, listening, and re-evaluating priorities. Businesses have been particularly challenged to examine their own biases and to proactively seek the well-being of all people. While topics of diversity and inclusion can be difficult to navigate, strong leaders recognize that a variety of opinions and…
Communicate Excellence with Vibrant Printed Posters and Signs One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen. Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze and scan response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular…
What to Do When You’re Tempted to Give Up on Your Business “It’s not whether you get knocked down; it’s whether you get up.” – NFL Coach Vince Lombardi Should I give up? It’s the question that hits every aspiring leader at some point. It’s a seed of doubt rooted deep in our emotions and our identities as humans. As…
Target the Right Customers with Your Next Direct Mail Piece You wouldn’t spend $100 million on a new national advertising campaign without carefully set goals and objectives. But when it comes to direct mail, marketers often spray out postcards or fliers without a great deal of thought. In direct mail marketing, careful planning is vital to your success. While the…