7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring Research shows customers are more likely to buy when you get creative with ‘special’ day-themed promotions. Winter and spring are full of international and national holidays, like the seven detailed below, providing plenty of room and creativity for direct mail campaigns. 7 Special Day-Themed Direct Mail Campaign Ideas for…
6 Ways to Combine Print and Email Marketing What does your marketing plan look like? Does it include print marketing? What about email marketing? An approach that combines print and digital marketing, like email, is best to get optimal results for any marketing campaign. Don’t forget to include these critical elements in your marketing lineup! Here are six ways to utilize…
Stand Out From the Crowd With Textured Business Cards Business cards are a convenient 3.5″ x 2″ way to share your business with prospective clients. However, with about 10 billion business cards being printed annually, finding ways to make your business card stand out is essential. The texture of your business card can add character, convey meaning, and make you memorable. Everything…
Effectively Engaging With Customers Using Direct Mail In today’s tech-savvy world, it might be easy to assume that the best way to catch the attention of your potential customers is through digital ads. In reality, according to Marketing Sherpa, 76% of consumers said they would trust printed ads they received in the mail when making a purchase, while only 25% said…
4 Simple Steps to Set Intentions It’s that time of year again: Time to re-evaluate your life, business, and goals. Setting intentions for this year will help you fulfill them and be more successful than setting a resolution. Both practices require looking at yourself and making changes. But an intention isn’t as harsh as a resolution. Rather than setting goals…