4 Print Marketing Materials to Increase Your Sales It stands out, generating a greater return on investment. 80% of consumers act on direct mail advertisements, and 92% of 18- to 23-year-olds say it’s easier to read print over digital material.Print marketing itself has a wide variety of options. Below are five effective choices and why they work. Promotional materials increase sales.…
5 Key Customer Service Skills and How to Develop Them Above and beyond customer service leaves customers satisfied and impressed. Customer service is essential for many clients in determining their overall satisfaction with your company. Most customers have little patience for poor customer service. Customers with a bad customer service experience are more likely to leave than those unhappy with…
5 Key Trends in Direct Mail for 2022 In a world of online and virtual marketing, direct mail promotions are still going strong. According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, which is 10 to 30 times higher than digital marketing efforts. With these stats, businesses that are not taking…
7 Direct Mail Strategies Based on Social Media Direct mail has been around for as long as businesses have been around. Still, social media is relatively new in our world. With that said, there are some things to learn from social media when producing direct mail. Take a look. 7 Direct Mail Strategies Based on Social Media 1. Test Direct…
How to Prevent Entrepreneurial Burnout Tait Shanafelt, MD, was a senior resident at the University of Washington in 2000, and he witnessed incredible burnout among interns. He did a study to examine burnout trends among medical residents. Their fatigue affected the quality of care and patients’ health. How similar this is to entrepreneurial burnout. But what can be done? 7…